Copy General: The Business Case for Putting Customers First
How a Customer-Centric Approach Can Increase Your Revenue
Copy General recognized the need to enhance the performance of its printing division and was looking for an external consultancy to conduct a comprehensive evaluation of their existing processes.
Additionally, they aimed to explore innovative approaches that could drive a significant increase in return on investment (ROI).
By collaborating with ACTUM Digital, Copy General sought to identify potential areas for improvement and implement strategic adjustments to elevate the division's overall performance and profitability.
Copy General's partnership with Actum was a game-changer, allowing the company to shift to a customer-centric approach.
Consequently, they acquired new customers, increased order frequency and value, and improved retention rates. This led to higher revenue and enhanced customer satisfaction overall.
By prioritizing the customer journey and addressing pain points, Copy General transformed its business model and is now well-equipped to thrive in today's competitive market and exceed customer expectations at every touchpoint.
Hours of in-depth interviews with the customers
How Might We (HMW) statements
Generated Ideas on how to improve customer experience