Customer engagement platform
<p>Drive meaningful interactions through intelligent automation and data-driven campaigns. Segment audiences precisely, analyze behavior in real time, and orchestrate personalized experiences that boost engagement and conversion across every customer touchpoint.</p>
Understand your customers for improved interaction
The key to effective marketing is knowing your customers and their behaviors, gathering data to focus your campaigns and control the path to purchase. Actum’s award-winning expertise in platforms such as Sitecore and Bloomreach Exponea offers increased effectiveness in all areas of digital marketing.
How does Exponea CRM enhance customer engagement?
Exponea CRM enables businesses to segment audiences precisely and analyze behavior in real time to orchestrate personalized experiences across every customer touchpoint. By leveraging intelligent automation and data-driven campaigns, it helps brands guide customers toward purchase while providing customized content for regular interactions. This approach allows organizations to control audience profiles and assign engagement value points to target individual segments effectively.
Clients that used this service
Award-winning CMS solution for METRO
<p>How we built a multi-site and multi-language Sitecore solution with seamless content migration for the world’s leading B2B food wholesale retailer.</p>
Detailed digital solution for a financial giant
<p>An award-winning marketing solution for the major Czech bank leveraging Kentico technology.</p>
Clients that use this service
A multi-site, multi-language marketing solution for METRO AG
<p>Discover how Actum built a new CMS platform for one of the world’s leading B2B food retailers to drive its local marketing campaigns in 25 countries.</p>
Advantages
Actum’s long experience with digital marketing provides a number of key benefits for brands seeking to forge deeper relationships with their customers.
Automation advantages
<p>Guide your customer towards purchase and provide customized content for regular customers.</p>
Expert analytics
<p>Gather data at all times to optimize your content and create meaningful experiences to boost results.</p>
Award-winning solutions
<p>Our digital marketing platforms have won a series of awards, including Sitecore Global Site of the Year.</p>
Certifications and partnerships
<p>As well as being Sitecore and Microsoft Gold Partners, Actum are Kentico Gold Partners and Quality Experts.</p>
Campaign management
<p>Increase internal efficiency with pre-defined workflows for your marketing teams.</p>
Segment and customize
<p>Control your audience profiles, assign engagement value points, and target individual segments.</p>
Personalization
<p>Increase customer engagement with personalized journeys and messages to boost loyalty.</p>
Nurture relationships
<p>Build customer profiles to increase value in the long term.</p>
Discover Technologies and Services
- Services
- Technologies
Meet our Experts
To maximize the impact of your customer engagement strategy, consider integrating robust CRM and Experience Design capabilities that align with your broader digital goals. For organizations leveraging Sitecore, our specialized expertise in Sitecore CDP and Sitecore OrderCloud ensures seamless data unification and commerce integration. We invite you to explore how our work with cws agency demonstrates these technologies in action, delivering measurable results for complex enterprise needs.