Agile approach for brand harmony

Advanced content management for an international food retailer
METRO

Overview

An award-winning CMS platform for a global retailer

METRO and ACTUM won the Sitecore Experience Awards
METRO AG, one of the world’s leading B2B food retailers, needed a new CMS platform that would serve its local marketing teams in 25 countries, including China and Russia. Not only did we provide a robust multi-site and multi-language solution with seamless content migration, but we set in place highly successful analytics and personalization frameworks. 
METRO and ACTUM won the Sitecore Experience Awards
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“A big thank you to the teams that supported 25 countries in migrating their content in time and quality. You are very unique in what you do and have good reason to be proud of this capability and achievement. All of you have given an important contribution to this success in consistent customer experience in one of the core touchpoints across the METRO universe.”

Marina Sverdel, Head of Multichannel Marketing, METRO AG

25 countries

The amount of countries our METRO  DXP platform was rolled out to

+42%

The increase in non-paid web traffic in the first three months

+300%

The increase in web traffic over three years

+15,000,000

The total amount of monthly visitors

+712,000

The number of unique users per hour at peak time

200+

The amount of content editors trained

Awards

Sitecore Experience Awards

Site of the Year 2015
Best use of Context Marketing Award

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