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Agile approach for brand harmony

<p>Advanced content management for an international food retailer - METRO AG </p>
Metro

Services & Technologies Involved

Services:

Technologies:

<h3 class="mb-4 mb-md-6 h4">Overview</h3><h2>An award-winning CMS platform for a global retailer</h2><div class="mt-4 mt-md-6"><p>METRO AG, one of the world’s leading B2B food retailers, needed a new CMS platform that would serve its local marketing teams in 25 countries, including China and Russia. Not only did we provide a robust multi-site and multi-language solution with seamless content migration, but we set in place highly successful analytics and personalization frameworks.</p></div>

Results

25 countries

The amount of countries our METRO DXP platform was rolled out to

+42%

The increase in non-paid web traffic in the first three months

+300%

The increase in web traffic over three years

+15,000,000

The total amount of monthly visitors

+712,000

The number of unique users per hour at peak time

200+

The amount of content editors trained

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