Insights into the Digital World
Check out some of the selected insights our team of professionals put together.
Zero-Party Data Collection: How to personalize without guessing
<p>Zero-party data is information that customers deliberately share with a brand, such as style, size, budget or contact preferences, through quizzes, preference centers and on-site questions. It gives retailers a consent-based basis for personalization that does not depend on cookies or inferred behaviour. </p>
30 October 2026
AI Marketing Copilot: Your next campaign or idea, drafted in minutes. You just hit approve.
<p>An AI Marketing Copilot is an AI assistant built into a marketing automation or customer engagement platform that suggests audience segments, copy variants and journey triggers while a marketer builds a campaign. Lean teams get a first draft of a campaign in minutes, and the marketer approves, edits or rejects every suggestion. This article explains how an AI Marketing Copilot works, how it differs from an AI autopilot, which teams benefit most and how to start in 30 days. </p>
22 October 2026
What if your next campaign took 15 minutes to build instead of a day?
<p>Agentic AI moves marketing from task-by-task help to executing whole workflows. Here is what makes AI truly agentic, how to start with it in practice and how the marketer’s role changes, without comparing specific platforms or tools.</p>
7 October 2026
Double Recognition, For the Fourth Year Running: Karel Beránek Is One of Just 16 Microsoft FastTrack Architects Worldwide
<p>There are only 16 architects like him worldwide. Microsoft has named Karel Beránek, Delivery Director at ACTUM Digital, a FastTrack Recognized Solution Architect in both Dynamics 365 and Power Platform.</p>
12 August 2026
Agentic CMS: The End of Traditional Web Content Management
<p>Agentic CMS is a content management system in which AI agents draft, tag, translate and publish content under editorial rules. It cuts manual publishing work and serves the same content to people and to AI assistants.</p>
29 June 2026
Organic growth would have taken years. It didn't. How we helped mBank capture CZK 80 billion in deposits in 8 months.
<p>Growth was there. But in one metric, average deposits per client, mBank was trailing the competition. They decided to change that. In partnership with ACTUM Digital, the results exceeded even their own expectations.</p>
11 June 2026
To explore how these insights translate into tangible business value, consider how our CRM solutions and Digital Strategy & Architecture services can streamline your operations. We also offer specialized expertise in e commerce to drive growth, alongside deep dives into dam in b2b content marketing for optimized governance. Finally, discover the practical benefits of our SAP implementation through our detailed case study on Why SAP? The Business Case Behind Our 5-Month Implementation Journey.