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Optimizely

<p>Create personalized, data-driven customer experiences through experimentation and AI-powered optimization. Optimizely combines content management with testing capabilities that enable you to continuously improve digital strategies, increase conversion rates, and boost marketing effectiveness with measurable results.</p>
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Experiment. Personalize. Perform.

Optimizely enables faster, smarter, and more relevant digital experiences. With a powerful suite of tools for experimentation, content management, and personalization, the platform helps you continuously optimize how customers interact with your brand.

At ACTUM Digital, we implement and tailor Optimizely solutions to unlock long-term business growth – driven by data, powered by insight.

What we deliver

As your implementation partner, ACTUM helps you make the most of Optimizely through:

  • Platform setup and configuration
  • Custom solution architecture
  • System integration (CRM, PIM, ERP, analytics)
  • Experimentation and personalization strategy
  • Migration and performance optimization

We work closely with your teams to ensure every experience supports measurable business goals.

Use cases

<p>Optimizely is ideal for enterprises aiming to:</p><ul><li>Increase conversion through continuous experimentation</li><li>Personalize customer journeys in real time</li><li>Unify content and commerce in a single platform</li><li>Make data-driven product and UX decisions</li></ul>

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