Boosting agility through personalization

<p>An award-winning marketing solution for the major Czech bank Komerční banka </p>

Services & Technologies Involved

Services:

Technologies:

Kentico
IBM Marketing Cloud
Salesforce Sales Cloud
Acoustic/IBM Watson (Silverpop)
Google Analytics 360

<h3 class="mb-4 mb-md-6 h4">Overview</h3><h2>Detailed digital solution for a financial giant</h2><div class="mt-4 mt-md-6"><p>As a key member of the Société Générale Group, one of the leading banking institutions in Central and Eastern Europe, Komerční banka required a robust Kentico infrastructure to boost their online marketing. Actum’s experience with complex solutions and multiple site architecture resulted in a 29% increase in lead generation, as well as two Kentico Site of the Year awards.</p></div>

2

The amount of Kentico Site of the Year awards won

+220%

Increase in pageviews year on year

+29%

Increase in leads generated year on year

+20%

Increase in closed deals year on year

What digital solutions does Komerční banka use to boost agility and personalization?

Komerční banka utilizes a robust Kentico infrastructure integrated with IBM Marketing Cloud, Salesforce Sales Cloud, Acoustic/IBM Watson, and Google Analytics 360. This comprehensive technology stack enables the bank to deliver award-winning personalized marketing, resulting in a 29% increase in lead generation and a 220% year-over-year increase in pageviews. The solution supports complex multi-site architecture to enhance online marketing performance for this major Czech financial institution.

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Following our success in transforming Komerční banka's digital presence, you can explore how we delivered similar results for kb insurance and executed Stork's Global Website Transformation. These case studies highlight our ability to drive significant engagement and growth across diverse industries. For a deeper understanding of rapid acquisition strategies, read how we helped mBank capture CZK 80 billion in deposits in just 8 months, bypassing the years organic growth would have taken. Finally, learn about ACTUM Digital's Strategic Expansion: Building a Global Delivery Hub in Pune to see how our operational scale supports such impactful client outcomes.