Boosting agility through personalization

An award-winning marketing solution for the major Czech bank
Komercni banka ACTUM solution

Client

Komerční banka


Services Involved

Content Migration
Personalization
Email Marketing
Lead Gathering


Technologies Involved

Kentico
IBM Marketing Cloud
Salesforce Sales Cloud
Acoustic/IBM Watson (Silverpop)
Google Analytics 360



Overview

Detailed digital solution for a financial giant

Komercni Banka case study
As a key member of the Société Générale Group, one of the leading banking institutions in Central and Eastern Europe, Komerční banka required a robust Kentico infrastructure to boost their online marketing. Actum’s experience with complex solutions and multiple site architecture resulted in a 29% increase in lead generation, as well as two Kentico Site of the Year awards.
Komercni Banka case study
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“Thanks to the new platform built on Kentico, our website is fully comprehensible and transparent to our customers. In addition, our website enables easier and much more effective work for the sales personnel who create content on our site. The Actum team did a really good job at a highly professional level.”

Kateřina Šušáková, Communication Manager, Komerční Banka

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The amount of Kentico Site of the Year awards won

+220%

Increase in pageviews year on year

+29%

Increase in leads generated year on year

+20%

Increase in closed deals year on year

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