AI-Powered Multilingual Content Translation for Global Ourdoor Lifestyle Brand
Decreasing time and effort spent on translation with ACTUM Weave, a custom application integrated into Sitecore CMS
About the client
<p><b data-pasted="true">Thule</b> is a global leader in products that make it easier for people to live an active life. Operating in over 140 markets and supporting customers in more than 30 languages. <br><br>Thule offers a wide portfolio of premium products, including roof racks, bike carriers, roof boxes, strollers, luggage, and outdoor transport solutions. Their target audience spans outdoor enthusiasts, sports lovers, and families worldwide who value safety, quality, and design in their travel and transport equipment.</p>
Services & Technologies Involved
Services:
- Sitecore integration
- Custom development
Technologies:
Python
Timely and Costly Content Translation
<p>As a truly global brand, Thule needed to ensure its digital content was consistently available in various languages across multiple regions. Managing translations with an agency was both <b data-pasted="true">costly</b> and time-consuming, with translation cycles taking up to four weeks. This slowed down campaigns, created inefficiencies in team collaboration, and made it challenging to maintain brand consistency across markets.</p>
Translation a Few-clicks-away
<p data-pasted="true">ACTUM implemented an AI-powered, custom-built solution, ACTUM Weave, which is integrated with Sitecore XP while leveraging Microsoft Azure AI Services. The solution enabled Thule’s marketers to translate content within their CMS into more than 100 available languages with just a few clicks, reducing a process that once took weeks to mere minutes.</p><p>With just a few clicks, the product data are now translated into all desired languages within seconds. The solution includes bulk translation and a translation approval workflow, allowing Thule's content editors to verify the content before publishing it to the website.</p>
What did we achieve?
90 % Faster to Build Digital Experience
<p><b data-pasted="true">ACTUM Weave</b> is a ready product that can be delivered to your environments within 2 weeks. The standalone application will be connected to your CMS source system, which will provide source data for translation and consumes translated data. The translations are executed in the blink of an eye.</p>
Translation into more than 100 Languages
<p>Leveraging <b data-pasted="true">Azure AI Services</b>, the content will be translated within seconds. ACTUM Weave offers a <strong>robust translation approval</strong> <strong>process</strong>, intuitive page translation <strong>variants</strong> and effortless content translation and publishing.</p>
Increased Brand Consistency & saved time
<p>Decreasing time and effort spent on translation in Sitecore XP from 4 weeks translation cycle to minutes. The client has achieved <b data-pasted="true">smoother collaboration</b> <strong>across teams</strong> and <strong>higher efficiency</strong> with automated content translation, and <strong>increased brand consistency</strong>.</p>
Azure AI-driven Cost-Effective Solution
<p data-pasted="true">Utilizing Microsoft Azure AI Services, ACTUM has ensured the cost-effectiveness of the new solution while requiring only minimal maintenance costs.</p><p>This solution was integrated to Sitecore XP, and can easily be integrated also into Sitecore XM Cloud. The translation engine runs on Azure AI services, connecting to the source system to consume source data, procure and review the data in our application UI and later deliver translated data back to the CMS. The solution can be customized for other CMS platforms or AI Service providers (e.g. AWS, Google Cloud AI).</p>
Bulk Translation = Efficiency
<p>Our solution enabled Thule to instantly translate large volumes of content within Sitecore XP in just a few clicks. This drastically reduces the time spent on multilingual updates, saving time for the client's translation team. <b data-pasted="true">Localisation</b> has never been so <strong>easy</strong>!</p>
Cost-Effectiveness
<p>Our AI-powered tool reduces costs by automating high-volume content and reusing existing translations intelligently. By automating the translation process, organizations can <strong data-pasted="true">reduce</strong> the <strong>expenses</strong> associated with hiring professional human translators or outsourcing translation services.</p>
Consistency
<p>AI-driven translation systems maintain a high level of <b data-pasted="true">consistency</b> in their output, ensuring that <strong>terminology and messaging remain uniform </strong>across different languages. This consistency is vital for <strong>maintaining brand integrity</strong> and conveying a coherent message to global audiences.</p>
Multilingual Content Creation
<p>AI Powered translations facilitate the translation of content into more than <b data-pasted="true">100 languages</b>, enabling businesses to expand their reach and engage with a <strong>global audience</strong> more effectively.</p>
Speed
<p>AI-powered systems can deliver translations almost instantaneously, enabling near to <b data-pasted="true">real-time communication</b> in multilingual settings. This speed is particularly beneficial for <strong>customer support</strong>, <strong>e-commerce</strong>, and international collaboration.</p>
24/7 Availability
<p>Automated translation services are available around the clock, providing <b data-pasted="true">uninterrupted access to translation capabilities</b>. This accessibility ensures that language barriers do not impede communication at any time of day.</p>
Customization
<p>ACTUM Weave can be customized to your organization's specific needs, according to your <b data-pasted="true">specific industry</b>, <strong>brand tone of voice</strong>, and<strong> target audience</strong>. This <strong>customization</strong> enhances the quality and relevance of translated content.</p>
Scalability
<p>Automated translations can easily scale to handle <b data-pasted="true">increasing translation demands </b>as businesses expand into new markets or engage with diverse customer bases. This <strong>scalability</strong> accommodates growth without the need for a proportional increase in translation resources.</p>
The Vision of ACTUM Weave
<p data-pasted="true">The solution is exceptional for its <strong>availability</strong>, <strong>security</strong>, and <strong>fast performance</strong>.</p><p>Our client, Thule, is satisfied with the solution and <strong>increased efficiency</strong> of work. Actum is now developing new functionalities, such as a <strong>custom</strong> <strong>Glossary</strong> for specific terms in their industry, <strong>brand tone of voice</strong> and <strong>contextual</strong> <strong>adaptation </strong>for increased consistency and maintaining brand identity.</p>
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