The power of personalization

<h3 class="mb-4 mb-md-6 h4">Overview</h3><h2>Sophisticated data-driven personalization</h2><div class="mt-4 mt-md-6"><p>As a top European energy provider, innogy have a number of defined target groups and wanted to shorten the customer journey of each, moving them quickly to their destination while building up their customer knowledge for improved engagement. Actum personalized the web journey, leading to a significant increase in traffic and sales cycle efficiency.</p></div>