24%
The power of personalization
<p>Shortening customer journeys for the leading German energy company innogy SE</p>
Services & Technologies Involved
Technologies:
<h3 class="mb-4 mb-md-6 h4">Overview</h3><h2>Sophisticated data-driven personalization</h2><div class="mt-4 mt-md-6"><p>As a top European energy provider, innogy have a number of defined target groups and wanted to shorten the customer journey of each, moving them quickly to their destination while building up their customer knowledge for improved engagement. Actum personalized the web journey, leading to a significant increase in traffic and sales cycle efficiency.</p></div>
Results
33%
Increase in web traffic to the job application site.
7+
The number of personalized customer journeys required.
Sitecore Experience Awards
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Contact usBy leveraging Sitecore Personalize, we delivered sophisticated data-driven personalization that shortened customer journeys for innogy SE, resulting in a 33% increase in web traffic. This success in boosting agility through personalization demonstrates how tailored experiences can significantly enhance engagement and sales cycle efficiency. To explore how similar strategies can transform your business, review the innogy case study or learn more about Sitecore OrderCloud. Furthermore, our commitment to trust created through consistency is highlighted by Silke Nehlig joining Actum to help businesses turn data into better decisions.