AI Idea Partner
<p>Driving innovations by integrating ChatGPT in Azure OpenAI Services into DAM to make content creation and management even more efficient</p>
OpenAI Service
The Case Study focuses on a success story of a Professional Service organisation which specializes in delivering SaaS solutions, Marketing Resource Management, Digital Asser Management (DAM) technology and selling marketing automation software. The organisation leveraged Azure OpenAI Service and ChatGPT to create an embedded generative AI assistant.
The solution helps them to deliver engaging, personalised content that is trained on a customer's brand voice and tone.
Enhancing automation at all levels: Innovative technology
<p>The organisation's content operations platform is built on Microsoft Azure and their customers use it as a single source of truth for creating omnichannel experiences. Microsoft Aure OpenAI Service was used for <strong>validation</strong> of the viability of integration of <strong>OpenAI's ChatGPT</strong>.</p>
Benefits: Scalable engaging content
<p>By using Azure OpenAI Service the organisation significantly <strong>increased productivity</strong> and <strong>performance</strong>. With basic features such as correcting mistakes and reducing wordiness, it was also used for <strong>suggesting additional related topics and increased readability</strong>. </p><p>Within seconds, the AI assistant can adjust tone, context, and metadata, streamlining marketing copy for greater conciseness. All this leads to <strong>improved brand alignment </strong>and better <strong>engaging</strong> the customers.</p>
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Effective Asset Management
<p>Azure OpenAI also helped the organisation to <strong>automate tagging assets</strong>, cataloging and searching for the assets in DAM. This automation significantly saved resources and time for marketing teams of customers using their DAM.</p>
Responsible AI compliance
<p>The AI-influenced content is in compliance with<strong> Responsible AI </strong>principles. Technology does not aim to replace humans, it simply brings more options and perspectives. But still, it needs control of the human mind.</p>
Driving Efficiency
<p>The described generative OpenAI solution <strong>decreased time to market</strong>, improved efficiency across teams, and enhanced asset creation and omnichannel distribution.</p>
AI Content Coach
Integrating ChatGPT into Azure OpenAI Service paved the way for more innovations such as AI Content Coach. The interactive assistant trained on the DAM text content facilitates ideation and content creation aligned with a customer's brand voice, advancing the vision of comprehensive content operations and scalable omnichannel personalization.
Proven competence: Awards & Certifications
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