Privacy Policy

Actum, s.r.o., Business ID No. 25090607, with its registered office at Plynární 1617/10, Holešovice, 170 00 Prague 7, registered in the Commercial Register maintained by the Municipal Court in Prague under file No. C 48835 (also referred to as “We”), as the data controller, informs you about the processing of personal data and the principles for protecting your privacy as described below.

In the following text, you will learn in particular:

1. Which of your personal data We will process and for what purposes;
2. To whom your personal data may be disclosed;
3. For how long We will process your personal data;
4. Information about cookies;
5. What rights you have in relation to the processing of your personal data

If you need any part of this text explained, require advice, or wish to discuss further processing of your personal data, you can contact us at any time at the email address legal@actumdigital.com.

1. Scope of personal data processing by purpose

1.1. Handling inquiries/requests/feedback

If you contact us with an inquiry, request, or feedback, We process your personal data necessary for the proper handling of your inquiry, request, or feedback. Such data may include, in particular:

1. Your first and last name;
2. Email address;
3. Subject of the inquiry/request/feedback.

Personal data are processed based on our legitimate interest, which consists in handling your inquiry, request, or feedback. 

1.2. Interest in business cooperation

If you express interest in business cooperation, We process your data to the following extent:

1. Your first and last name;
2. Address;
3. Company name;
4. Registered office of the company;
5. Identification number and tax identification number;
6. Telephone number;
7. Email address;
8. Information about the subject of cooperation;
9. Bank account details;
10. Financial information;
11. Any other information you provide to us, if applicable.

During the preparatory phase, We process your data for the purpose of taking measures prior to entering into a contract. If a contract is concluded, We process your data for the purpose of fulfilling the contract and, additionally, for the purose of fulfilling the legal obligations applicable to us. 

We also process your data based on our legitimate interest, which primarily consists of assessing risks and opportunities for cooperation. Provision of this data is necessary to conclude the contract.

2. Who has access to your personal data

We, as the data controller, will process your personal data. We disclose your personal data only to authorized employees, cooperating individuals, or individual data processors engaged under contract, and, if applicable, to other controllers, always only to the extent necessary to fulfill the specific purposes and based on an appropriate legal basis for processing personal data. Examples include:

1. External law firms;
2. Processors providing us with server, web, marketing, cloud, or IT services.

3. Period of personal data processing

We will process your personal data for the period of time determined by the purpose of the processing. 

For the purposes of performing a contract, We will process your data for the term of the contract and for the period of time stipulated by the relevant legislation from the termination of the contract (usually 10 years).

For the purposes of complying with statutory obligations to which We are subject, We will process your data for the period of time stipulated by the relevant legislation. 

If the contract is concluded with a legal entity, We process the relevant data of the contact person for 12 months after the termination of the contract or 12 months from the date they ceased to be a contact person.

For the purposes of protecting our legitimate interests, We will process your data for a maximum period of four (4) years from the time the data processing commenced, unless specific legislation provides otherwise or unless the need to retain the data for a more extended period arises in relation to a specific case on reasonable grounds.

For the purposes of negotiations regarding the conclusion of a contract, We will process your data for 12 months from the start of the negotiations.

In the case of processing personal data based on your consent, We will process personal data for the period of the consent (usually 5 years) or until the consent is withdrawn. 

4. Cookies

Cookies are small text files containing short data that can be stored on the user’s device when visiting a website. We use cookies on our website for the following purposes:

• remembering the logged-in user;
• convenient web features;
• anonymised evaluation of users’ movements on the website;
• obtaining voluntary feedback from users; and
• ads serving personalisation.

All personal data is processed lawfully and transparently, and only adequate, relevant and necessary data are requested in relation to the purposes of the processing.

You can reject cookies in the settings of your internet browser, or you can set the browser to use only some of them. You can find how to set cookies in the most frequently used browsers at the following links:

• Chrome 
• Firefox 
• Opera
• Microsoft Edge

5. Your rights arising from the processing of personal data

In relation to the processing of your personal data carried out by us, you have the following rights:

1. the right to access personal data;
2. the right to rectification;
3. the right to erasure (“right to be forgotten”);
4. the right to restriction of processing;
5. the right to object to processing; and
6. the right to lodge a complaint regarding the processing of personal data.

Your rights are explained below to provide you with a clearer understanding of their scope.

You can exercise your rights by contacting us at the email address legal@actumdigital.com.

A complaint can be lodged with the supervisory authority, which is the Office for Personal Data Protection (www.uoou.cz).

Right of Access means that you can request at any time our confirmation as to whether personal data concerning you are being processed or not, and if they are, you have the right to obtain information about the purposes of processing, the scope of the personal data being processed, the recipients of the data, the retention period, your rights to rectification, erasure, restriction of processing, or to object, the source of the data, and whether automated decision-making, including profiling, takes place. You also have the right to obtain a copy of your personal data; the first copy is provided free of charge, while a reasonable administrative fee may apply for additional copies. 

Right to Rectification means that you can request at any time the correction or completion of your personal data if it is inaccurate or incomplete.

Right to Erasure means that We must delete your personal data if: (i) it is no longer necessary for the purposes for which it was collected or otherwise processed, (ii) the processing is unlawful, (iii) you object to the processing and there are no overriding legitimate grounds for processing, or (iv) We are obliged to do so by law.

Right to Restriction of Processing means that, while any dispute regarding the processing of your personal data is being resolved, We must limit the processing of your personal data so that they may only be stored and, where necessary, used for the establishment, exercise, or defense of legal claims.

Right to Object means that you may object to the processing of your personal data that We process for the purposes of direct marketing or for reasons of legitimate interest. If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

These Privacy Policy terms have been effective since May 25, 2018, and are regularly updated. 

Last updated: November 2025