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Braze
<p>Braze is the customer engagement platform that powers real-time, cross-channel communication between enterprise brands and their customers. As a Braze Alloys Delivery Partner, ACTUM Digital helps organizations design, implement, and scale Braze to deliver personalized journeys across email, push, in-app messaging, SMS, and more.</p>
Personalized engagement, delivered in real time
Modern customers expect every brand interaction to feel relevant, timely, and consistent across channels. Braze makes this possible by unifying customer data, segmentation, and orchestration in a single platform — but realizing its full value depends on disciplined implementation and a clear engagement strategy.
ACTUM Digital combines deep platform expertise with broader experience in CRM, data, and digital experience to help enterprises move beyond generic campaigns toward genuine 1:1 customer engagement. From initial setup and data integration to journey design, lifecycle automation, and ongoing optimization, we help our clients turn Braze into a measurable driver of retention, conversion, and customer lifetime value.
Christie's
<p>Christie's went through digitalisation, innovation, and further improvement of the web application with Actum's specialists.</p>
Proof Points
Active
Braze implementation engagement with Christie's
28+
years of experience delivering enterprise digital, CRM, and customer engagement programs
ISO certified
ISO 9001, ISO 20000, and ISO 27001 certified delivery
Braze Capabilities We Deliver
Strategy & Engagement Design
<p>We help define the customer engagement model — segments, lifecycle stages, channels, and KPIs — so Braze is configured around clear business outcomes rather than tooling.</p>
Implementation & SDK Integration
<p>End-to-end Braze setup, including web and mobile SDK integration, event taxonomy, user attribute design, and configuration across workspaces and environments.</p>
Data Integration & CDP Alignment
<p>Connect Braze to your CRM, data warehouse, and customer data platform so segmentation and orchestration are powered by a complete, trusted view of the customer.</p>
Journey Orchestration with Canvas
<p>Design and build cross-channel journeys in Canvas Flow that respond to real-time behavior across email, push, in-app, in-browser, SMS, and webhook channels.</p>
Personalization & Content
<p>Implement Liquid-based personalization, Connected Content, and Content Blocks to deliver dynamic, individually tailored messaging at scale.</p>
Lifecycle Automation
<p data-start="3762" data-end="3917" data-pasted="true">Build out onboarding, retention, win-back, and loyalty programs that move customers through the lifecycle with measurable impact on engagement and revenue.</p>
Experimentation & Optimization
<p>Set up A/B and multivariate testing, holdouts, and reporting frameworks so every campaign contributes to an evidence-based optimization roadmap.</p>
Compliance & Governance
<p data-start="4146" data-end="4297" data-pasted="true">Configure Braze in line with privacy, consent, and security requirements — covering GDPR, subscription management, and enterprise governance standards.</p>
Certifications & Partnerships
AI at the Heart of Customer Engagement
<p>BrazeAI™ embeds composable predictive, generative, and agentic intelligence directly into the customer engagement workflow — anticipating customer behaviour with real-time first-party context, amplifying marketers’ creativity and productivity through a team of AI agents, and powering true 1:1 interaction at scale through BrazeAI Decisioning™. ACTUM Digital helps clients adopt these capabilities with the data, governance, and orchestration discipline needed to translate them into measurable business outcomes.</p>
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Head of Architecture