How we built an intelligent forecasting layer for energy sector
At a glance
the system adapts as new data arrives
accuracy tracked across all planning horizons
ready for multiple commodities
Why forecasting accuracy matters in energy markets
Challenge
Energy market participants today typically run several forecasting models in parallel, each looking at future trends from a different angle. Some models are better at capturing historical consumption patterns, others react more sensitively to short-term fluctuations or external factors like weather. This diversity of approaches is, in principle, a strength - more perspectives, more information.
In practice, it creates a different problem: multiple models, multiple answers, no single source of truth. The individual models frequently disagree with each other, and the accuracy of any single one shifts over time depending on conditions. Our analysis of the client's existing models showed that no single model was consistently the most accurate across all situations. Each one had its own strong and weak periods, and its relative reliability changed with seasonality, weather, and other external conditions.
The real challenge wasn't choosing a better model. The actual question was how to make sense of several signals whose individual value changes dynamically depending on context, and turn them into one forecast a business can actually plan around.
Why this gap was costly to leave unsolved
Even small discrepancies between planned and actual electricity consumption can lead to financial penalties, the need to purchase balancing energy, and higher operating costs overall. This is exactly where the opportunity for a new approach emerged. Not one that tries to replace existing forecasting models with a single new "best" model, but one that intelligently combines the models that already exist.
Solution
The solution included
Continuous model evaluation
Dynamic, error-aware weighting
External data integration
A genuinely adaptive ensemble
A general-purpose architecture
Understanding MAPE: how forecasting accuracy is measured
Forecasting accuracy in this project is measured using MAPE (Mean Absolute Percentage Error): a standard metric that expresses how far a forecast deviates from the actual value, as a percentage. The lower the MAPE, the more accurate the forecast.
MAPE is calculated across multiple time horizons: individual 15-minute intervals, full days, weeks, and months. Looking at accuracy across all of these horizons, rather than just one, matters because a model can perform very differently at a granular, short-term level than it does in daily or weekly aggregate, and energy market participants need to plan and trade across both timeframes.
Result
Why this approach matters to energy market participants
Reduced imbalance risk
One forecast, multiple perspectives
Continuous learning from real-world outcomes
Designed for scale
Next steps for your business
Curious whether an AI-driven forecasting or aggregation layer could improve decision-making in your own data-intensive operations? Contact us to discuss your use case, or explore our AI and Data services to see how we approach forecasting, optimization, and decision-support challenges across energy, utilities, and other data-rich industries. You can also browse our other case studies for more examples of how we put AI to work for our clients.