GROHE Product Finder App

How ACTUM Digital Revolutionized GROHE‘s Professional services

Providing efficient technical support while minimising customer service workload was a growing challenge for Grohe AG, a global leader in premium bathroom and kitchen fixtures. Professional plumbers frequently faced difficulties identifying specific GROHE taps in the field, leading to time-consuming support calls and delayed repairs. The brand needed an innovative, time-saving solution to streamline the identification process, improve installer experience, and reduce pressure on support teams.

That‘s where ACTUM Digital stepped in. By developing a cutting-edge mobile application powered by artificial intelligence, Actum enabled GROHE to transform its product identification process. The app allows professional plumbers to simply photograph GROHE taps and receive immediate identification with up to 85% accuracy. The results? Higher efficiency, reduced support workload, and a future-ready ecosystem that empowers plumbers across 19 European markets.

Client

Grohe AG is a global leader in premium bathroom and kitchen fixtures, providing innovative sanitary solutions. With operations across the world, the brand manages:

5,000+ employees in Europe
€1.6B+ annual revenue
150+ countries with product distribution
12,000+ product variants in their portfolio
Industry-leading sustainability initiatives and over 650 design awards

The Challenge

GROHE faced barriers to providing efficient product support for plumbers:

Product identification complexity due to the extensive range of fixtures and components
Time-consuming manual identification process requiring email communication with support
Extended waiting periods of several days for installer queries to be resolved
High burden on customer support teams handling routine identification requests
Inefficient repair process causing delays for end customers

The Solution

ACTUM Digital, in collaboration with the GROHE team, delivered a comprehensive mobile solution for GROHE professionals,
addressing the product identification challenges through a multi-layered approach.

AI-Powered Mobile Application

A custom-built React Native application for iOS and Android that enables plumbers to quickly identify GROHE taps through photos.

Intuitive photo capture interface with preview functionality
Step-by-step onboarding process for new users
Multilingual support for international deployment
Detailed results with product information

Advanced AI Image Recognition System

An advanced solution specifically trained to identify GROHE‘s extensive product catalog.

Custom-built model capable of product identification from over ten thousand similar SKUs.
Intelligent image validation to ensure optimal photo quality
Comprehensive product database integration
Continuous model improvement process

Robust Technical Architecture

A secure and scalable solution built with modern technologies.

React Native frontend for cross-platform compatibility
.NET/Docker containerized backend infrastructure
Google Cloud Services for hosting and processing
Firebase Analytics for performance monitoring

The ACTUM Digital team approached the project proactively, designing both the UX and UI to create an optimal experience for plumbers.

Working closely with GROHE‘s team, we overcame initial accuracy challenges and delivered the complete solution within just 3 months.

Results: GROHE Product Finder application

The AI-powered mobile application developed by ACTUM Digital has delivered significant value to GROHE and its network of professional plumbers:

85% Product Recognition Accuracy

Enabling plumbers to identify GROHE taps quickly and confidently in the field

Reducing Support Workload

Decreasing the volume of routine identification requests handled by customer support teams

Faster Resolution Times

Cutting the product identification process from days to seconds

Enhanced Installer Experience

Providing immediate access to product information and spare parts

Successful Multi-Market Launch

Deployed across 19 European markets with multilingual support

Scalable Foundation for Growth

Creating a platform that can be expanded to additional markets, products and enhanced with new features

The solution represents a strategic advantage for GROHE in the competitive fixtures market, demonstrating their commitment to technological innovation and exceptional service for installation professionals.