Swift Localisation: Automated Translation Mastery with Azure AI

Revolutionize Your Workflow and Save Time with Automated Translations for Seamless Localization

Client product

Client

Supplier of health and hygienic products

Services Involved

Introduction

About the client

The client provides digital rental, innovative and sustainable services in the hygiene and workwear industry in 15 European countries. In their portfolio, the client offers a wide range of products: dust control mats, soap and towel dispensers, workwear, fire safety and cleanroom products and much more.

The target audience of the client's services are large global organisations, SMEs, public and administrative institutions, and emergency services that provide health and safety protection to employees and customers of those organisations.

Challenge

Translation One-click-away

In order to avoid manually translating product data the client required a solution for their Digital Asset Management SystemSitecore Content Hub

With just one click, the product data are translated into 17 languages within seconds. The solution includes bulk translation and Translation Approval Process, allowing the possibility for the client to verify the content before publishing it to the website.

Efficiency

Automated translations can rapidly process and translate large volumes of text or speech, saving time and effort compared to manual translation methods. This efficiency is particularly valuable in time-sensitive situations or when dealing with extensive multilingual content.

Cost-Effectiveness

By automating the translation process, organizations can reduce the expenses associated with hiring professional human translators or outsourcing translation services.

Consistency

AI-driven translation systems maintain a high level of consistency in their output, ensuring that terminology and messaging remain uniform across different languages. This consistency is vital for maintaining brand integrity and conveying a coherent message to global audiences.

Multilingual Content Creation

Automated translations facilitate the creation of content in multiple languages, enabling businesses to expand their reach and engage with a global audience more effectively.

Speed

AI-powered systems can deliver translations almost instantaneously, enabling real-time communication in multilingual settings. This speed is particularly beneficial for customer support, e-commerce, and international collaboration.

24/7 Availability

Automated translation services are available around the clock, providing uninterrupted access to translation capabilities. This accessibility ensures that language barriers do not impede communication at any time of day.

Customization

Many AI translation tools allow for customization and fine-tuning, enabling organizations to adapt translations to their specific industry, brand voice, or target audience. This customization enhances the quality and relevance of translated content.

Scalability

Automated translations can easily scale to handle increasing translation demands as businesses expand into new markets or engage with diverse customer bases. This scalability accommodates growth without the need for a proportional increase in translation resources.

What's next?

The Next Steps of Automatic Translations Project

The solution is exceptional for its availability, security, and fast performance.

The client is satisfied with the solution and increased efficiency of work. Actum is now developing new functionalities, such as a custom Glossary for specific terms in their field.

What did we achieve?

Lightning Fast

ACTUM Digital built the solution within a few weeks. The microservices are connected to the source system in DAM that provides source data for translation and consumes translated data. Translations are executed in the background of the DAM in seconds.

Language Fallback

The solution is set to translate from English and German language into other 17 language variants. When the English variant is missing, German text is taken as a main data source for translation.

Bulk Translation

Efficiency was enabled with bulk translations allowing translation of multiple products at once (e.g. 50 products), saving time for the client's translation team. Localisation has never been so easy!

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