Services and technology solutions
What if you could meet every customer’s needs and wishes to maximize business results? Both interaction with your brand and purchasing decisions increasingly begin and end in the online environment. We will help you set up your digital strategy and guide you through 6 stages of digital transformation to personalized, data-driven and automated real-time communication in all digital channels.
We design and implement consistent, relevant and personalized customer experience on modern CXM technology platforms, using email marketing technologies, as well as web and data analysis tools.
Our consultants, strategists and specialists have experience and expertise in web analytics and performance marketing, data analytics and business intelligence, content management, email marketing and personalization.
Our strategic consultants will guide you through your digital transformation, helping you optimize every digital touchpoint to achieve your business goals. We will work with you to set your digital goals and the best way to achieve them. Based on our extensive experience, we will provide you with a pre-selection of the right technology platform for your process automation and optimization.
We will help you prepare a roadmap for developing digital marketing that achieves your goals, and we will design both marketing and product communication for you.
We have set up a digital strategy for different stages of the digital transformation in companies such as METRO Cash & Carry, innogy, npower, Komerční banka, pk Solvent, and Walmark.
Identify your customers and build on your previous communication with them in a personalized and consistent way—one not shackled to the digital devices you may have used for communication in the past.
As a part of this personalization, our consultants will define the method and scope for your visitor identification, setting up both personalization scenarios and methods to measure effectiveness. We will also propose technologies for your technical solutions.
We have experience with personalization on the Sitecore and Kentico EMS platforms for clients such as METRO Cash & Carry, Innogy, and Wüstenrot.
Email campaigns remain one of the most powerful communication methods, especially in customer retention.
Our Email Marketing Team will help you with strategic management, implementation, and administration for emailing. We will propose a customer segmentation, prepare a message design, and provide content. We will also define the optimal time and frequency for mailings and methods to assess their success rate.
We have extensive experience with IBM Marketing Cloud, optivo, Agnitas, and MailChimp, as well as the Kentico EMS and Sitecore emailing modules, harnessed for companies such as MAKRO, Rossmann, CzechTourism and Zindulka.
Analytics and SEO/SEM
Our Performance & Analytics Team will measure and assess the performance of your site and individual marketing channels. In line with the business goals defined in your digital strategy, we will propose appropriate technologies, such as Google Analytics or Adobe Analytics.
We will set up a tool to track micro/macro conversion goals and will implement performance scripts and prepare reporting dashboards.
Using the Tableau or PowerBI Business Intelligence tools, we will interpret the data acquired and then define hypotheses and recommendations to optimize site performance.Working from our SEO/SEM expertise, we will optimize your site for search engines and PPC campaigns in AdWords or Sklik.
Our editorial team will prepare a content strategy for your various target channels and business goals in line with your digital strategy. We will create unique content for you, including copywriting in multiple world languages.
This service includes an analysis of your current situation and a description of your expected goals, as well as a strategy for creating different content formats and their links to your marketing goals. We will prepare a publishing plan for you and ensure that the effectiveness of the published content is assessed regularly.
Our projects here to date include editorial activities for the sites of Teta drogerie and Zindulka.
Our Content Management Team will provide you with the ongoing management and publication of website content or emailing campaigns on any of your present or future technology platforms. We have extensive experience with content management technologies such as Sitecore, Telligent and BloomReach Experience, as well as with the IBM Marketing Cloud and optivo emailing tools.Within our Content Migration Services, we have successfully migrated over 10,000 pages for METRO Cash & Carry in 25 countries. Other projects include a large-scale L’Oréal migration to Sitecore and a Komerční banka migration to the Kentico platform. We also manage content for companies such as Conrad Connect, pk Solvent and Teta drogerie.