Accelerating time to value with IBM Watson Marketing

Are you working with or thinking about IBM Marketing technologies?  ACTUM has expert competence and experienced, certified consultants for IBM Watson Marketing Portfolio. We are able to license, implement and service the IBM Watson Marketing portfolio, being a trusted partner for many B2B and B2C companies.

We help you to better understand your customer’s behavior and improve their engagement.

The expertise of Actum lies in the following solutions:

Email marketing

Watson Campaign Automation

Create consistent campaigns wherever your customers are.

Watson Campaign Automation, IBM’s SaaS campaign delivery engine, is consistently bringing revenue to our customers, who may know it also as Silverpop or IBM Marketing Cloud.

Emailing team

Watson Customer Experience Analytics

Discover opportunities from the customer perspective.

This SaaS Customer Analytics Suite, based on Tealeaf and IBM Digital Analytics, helps you analyze customer experience down to an individual customer interaction.


Universal Business Exchange

Get a complete picture of your customer’s behavior.

The UBX integration platform ensures rapid integration and smooth data flow between IBM and non-IBM technologies. This collective data gives you a better picture of your customer’s behavior which helps you to improve customer engagement.

We are ready to help in any of the following areas

Visual studio


We will guide you through the whole implementation process, including concept and licensing as well as executing the actual implementation.

Emailing team


We have great experience educating internal teams about the capabilities of IBM technologies. A tailored adoption program will help your organization leverage most of the features.

Solution architect

Full service

Could you use some extra hands? We would be happy to create or manage your existing marketing and customer experience programs. Our teams are flexible globally.

Looking for a partner for your IBM Project? Contact us!