The power of personalization
Shortening customer journeys for the leading German energy company
“We have a lot of target groups with diverse interests, so it’s important to shorten the customer journey and quickly move each visitor to the information they need. ACTUM Digital delivered a scalable web platform and personalization framework to serve tailored content to many personas.”
Sandra Köhler, Senior Manager of Digital Team at innogy
Decrease in 'power supply' sales cycle.
Increase in web traffic to the job application site.
The number of personalized customer journeys required.
Sitecore Experience Awards
Sitecore Experience Awards 2016 Winner